How To Write Compelling Addiction Treatment Content
Those who are considering treatment, as well as their loved ones, are more likely than ever before to research their options online. Thus, the need for high quality, recovery-focused content is now essential to market your specific rehab programs and services.
Of course, writing compelling addiction treatment content isn’t as easy as it seems. It takes a particular knack to create optimized blog posts, articles, website pages, ebooks, brochures, newsletters, and other forms of content that generate attention and propel the reader to take the next step in calling. How can this be accomplished? It’s all about structure, planning and research.
Ways To Write Compelling Addiction Treatment Content
The following are several crucial tips on how to write compelling addiction rehab content.
Understand Your Rehab Site’s Audience
The first step in creating great content is understanding who exactly you’re writing for. This doesn’t mean you need to segment by age or race. Rather, it is about determining who the representative readers are for your site. Develop primary and secondary personas based on who is clicking through and seeking out more information. Keeping the audience in mind is fundamental to writing content that generates action.
Focus On Headlines
Many good writers will tell you that they spend as much time crafting their headlines as they do writing the body of their content. This may seem off-balanced, but when you consider that the headline is the piece that should grab the reader’s attention, you can clearly understand its importance.
Some tips for creating great headlines:
- Phrase it in the form of a question
- State a problem that the audience can relate to
- Evoke curiosity
- Use numbers
- Promise to teach them something that they don’t already know
Here are some more ideas on how to write a compelling headline for your rehab site.
Hook Your Reader
After you’ve created an eye-catching headline, it’s time to create the hook. This involves describing the symptoms of the problem without delving into the problem. For example, you could say something like this:
Are you tired of waking up with hangovers? Has alcohol impacted your life and your relationships with others? Do you need help to regain control of your life? There is an alternative to living your life addicted to alcohol.
In this brief paragraph, you’ve set up the problem and created a scenario that the reader can relate to. They will be compelled to find out more about how you can help them.
Create An Outline
Almost every form of content that you’ll write will have a standard format that you can outline:
- A problem
- The cause of the problem
- The solution
- How the solution can be implemented
By using this formula, you can quickly develop an outline that you can use to write subheads and sections.
Need Help With Your Addiction Treatment Content?
While anyone can learn to improve their writing skills and create informational or market-driven content, the reality is that not everyone has the time to write it. However, in this digital age when individuals are exclusively conducting their research online and search engines are ranking sites by the quality and quantity of their content, there is no getting around the need for expertly-crafted words.
If you need help with content strategy or development, it’s important to work with a provider that has expertise in the addiction industry.
At Addiction-Rep, we specialize in a full range of rehab marketing services. Call us today to learn more about how we can help you to gain the advantage of quality content.