Answer the phones please. Answer them all the time and on the first or second ring! NO EXCUSES! If you can’t answer, don’t answer or won’t answer then do something! Use a live answering service if ANY of your calls are going into vmail or ring no answer. One missed admission can pay for the... View Article...
In the interests of saving a buck and further lining their deep (or not so deep) pockets, many drug and alcohol treatment and recovery companies make bad decisions that cost them lost profits and reputation, adding roadblocks into their future that, often, cannot be removed. These are just some of the many reasons why you... View Article...
Congress Responds to Reports of Patient Brokering Late last month, the United States Congress sent letters to eight call aggregators regarding their practices as well as reports of addiction treatment patient brokering. In our opinion, this is more than a shot across the bow. The information in each of these letters comes straight for an... View Article...
Instead of titling this article “Addiction Treatment Strategies: Buying Leads vs. Building a Marketing Engine,” it could read “Addiction Treatment: How to Waste Money in Marketing vs. Investing Money in a Marketing Asset.” It is easy to hire and pay someone to sell you leads. The problem with this strategy is it has just too... View Article...
As a rehab owner, you are attached to your business. By attached, I mean you probably eat, drink and sleep it, and on a good day, fantasize about all the people you’re going to help and the success you’re going to have. That’s great. But here’s your wake up call: If you’re not getting traffic... View Article...
Doing business well doesn’t always mean doing business right. Some say that’s just the way business gets done – even if ethical marketing practices are thrown out the window. But in the addiction rehab industry, business marketing practices drive admits, referrals and reputation management. So if you’re doing what you do best, building your alcohol... View Article...
The Health Insurance Portability and Accountability Act (HIPAA) requires all health care professionals to safeguard patient protected health information. The United States Department of Health and Human Services Office for Civil Rights is responsible for enforcing HIPAA standards and investigating claims of HIPAA violations. For some treatment facilities, marketing and compliance can become an issue.... View Article...
As the old adage goes, a picture speaks a thousand words. When you consider the visual imagery on your rehab treatment center’s website, it’s easy to understand the importance of using the right photos. Interestingly, when you peruse many industry websites, you’ll find countless unrealistic-looking stock photos that create a sterile, generic image for a... View Article...
When it comes to online marketing, there are a handful of mistakes that drug rehab centers seem to make over and over again. And, these can all be very detrimental when it comes to attracting site visitors and getting them to take the next step to acquire more information. The following internet marketing improvements can... View Article...
Having worked with over 100 drug rehabs in the past half dozen years I have seen a lot of rehab businesses make many mistakes and they collectively make the same mistakes. It is too bad that there is not some sort of manual to build and maintain addiction treatment centers. For the purposes of this... View Article...
