There have been a number of changes in the addiction treatment industry in the past several years, both from an insurance standpoint — with the inclusion of addiction treatment as an “essential service” — and from a business owner’s perspective. More recently, marketing practices for rehabs and addiction treatment services have seen quite a few... View Article...

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Google Restricts PPC and Adwords Terms for Drug Rehabs

Posted on Sep 27, 2017 by Jim Peake

It would seem that Google has done a 180 degree turn on the drug rehab industry, by restricting many of the PPC or Adwords that people use to search for treatment centers. Addiction-Rep’s Jim Peake — Professional Marketing Consultant and Expert on drug rehab marketing — recently gave his feedback to Alcoholism and Drug Abuse... View Article...

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Ethical Marketing Practices Push Drug Rehab Industry

Posted on Jul 3, 2017 by Jim Peake

Doing business well doesn’t always mean doing business right. Some say that’s just the way business gets done – even if ethical marketing practices are thrown out the window. But in the addiction rehab industry, business marketing practices drive admits, referrals and reputation management. So if you’re doing what you do best, building your alcohol... View Article...

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Kumbayah Thinking and Making Money Matter According to Wikipedia, kumbayah (kum-ba-yah) means “come by here” and is a spiritual song first recorded in the 1920s. It became a standard campfire song in scouting and summer camps and enjoyed broader popularity during the folk revival of the 1950s and 1960s. There are big business players entering... View Article...

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The Health Insurance Portability and Accountability Act (HIPAA) requires all health care professionals to safeguard patient protected health information. The United States Department of Health and Human Services Office for Civil Rights is responsible for enforcing HIPAA standards and investigating claims of HIPAA violations. For some treatment facilities, marketing and compliance can become an issue.... View Article...

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Niche Marketing for Addiction Treatment Centers

Posted on Apr 11, 2017 by Jim Peake

Let us ask you a few questions… or better yet, ask yourself: “If you have a daughter who needs drug treatment, would you send her to a drug rehab that takes men only? If you have a son who needs treatment, would you send him clear across the country to a place that provides 10... View Article...

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State Senator Jim Merritt introduced a first-of-its-kind program to tackle opioid addiction in Indiana. The BRIDGE Program, a pilot in the Greenwood City Court, offers opioid addicts on probation the opportunity to participate in a rehabilitation program rather than return to jail. New Program Blazing a Trail Merritt said in a news conference that if... View Article...

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