In the interests of saving a buck and further lining their deep (or not so deep) pockets, many drug and alcohol treatment and recovery companies make bad decisions that cost them lost profits and reputation, adding roadblocks into their future that, often, cannot be removed. These are just some of the many reasons why you... View Article...
Using the word ‘higher’ in the addiction treatment industry may be taboo, except when you’re talking about search rankings. That’s something addiction treatment facilities, resources, and program owners want to fuel. But how to get there, is really up to you. Is this a commitment you can really sink your teeth into? Or will you... View Article...
Organizing Your Recovery Website the Right Way It’s one of the less-glamorous aspects of your website, but one of the most important when it comes to search engine rankings and user experience. What we’re talking about is website architecture, which has to do with your site’s navigation, URL structure and page-to-page flow. Does all that... View Article...
Ranking a website on Google can be a time-consuming process. Unless your market is totally unique, the likelihood that you will be facing stiff competition for high-value keywords is certain. When you own an addiction treatment website, the practice becomes even more grueling as Google has specifically rolled out several stringent regulations for the industry... View Article...
Addiction-Rep’s Jim Peake has been warning for years against unethical marketing practices in the addiction treatment industry, and warning legitimate rehab programs – that are in the business to help those addicted to drugs and alcohol – to be wary of SEO specialists and marketing companies that are offering solutions that seem too good to... View Article...
One of the biggest challenges that drug rehab programs find with their SEO and local marketing is, “how do I rank for cities and areas outside of where my rehab facility is located?” It often seems like a conundrum, but in addition to optimizing your site for local keywords, you also need to be... View Article...
There have been a lot of successful marketing campaigns in history, and those success stories stick in our minds. Many of us can remember ad campaigns like “Got Milk?” and – one of the most successful comeback stories in marketing history – Jack in the Box’s revival of the “Jack Box” character after the company... View Article...
There are many advantages of having a knowledgeable and experienced rehab consultant on your team to assist you and your in-house staff. Whether you are a startup addiction treatment program or have years of practice within the addiction treatment space, your business can benefit from having a strong working relationship with a consultant familiar with... View Article...
Co-Authored by Jim Peake and Christian Morris When beginning our research for this article, we typed “what is patient brokering?” into Google search. The first page of results were all articles about patient brokering in the addiction treatment industry. We wondered why! Why is this such a big issue in the recovery space and why... View Article...
Addiction-Rep Founder Jim Peake will be attending the 2018 EMP (Ethical Marketing Practices) Addiction Conference to bring his ideas on ethical marketing in the drug rehab industry. Much has changed in the addiction treatment landscape online in the past year since Jim was a speaker and panelist at the 2017 conference. Changes in Google’s algorithm,... View Article...
