Category Archive: Addiction Treatment Marketing

The Health Insurance Portability and Accountability Act (HIPAA) requires all health care professionals to safeguard patient protected health information. The United States Department of Health and Human Services Office for Civil Rights is responsible for enforcing HIPAA standards and investigating claims of HIPAA violations. For some treatment facilities, marketing and compliance can become an issue.... View Article...

Let us ask you a few questions… or better yet, ask yourself: “If you have a daughter who needs drug treatment, would you send her to a drug rehab that takes men only? If you have a son who needs treatment, would you send him clear across the country to a place that provides 10... View Article...

State Senator Jim Merritt introduced a first-of-its-kind program to tackle opioid addiction in Indiana. The BRIDGE Program, a pilot in the Greenwood City Court, offers opioid addicts on probation the opportunity to participate in a rehabilitation program rather than return to jail. Learn more about The Bridge at Bridge-Rep.com. New Program Blazing a Trail Merritt... View Article...

When we go to a new restaurant, we have a level of expectation on how good the food will be once we sit down and eat there. Well, think about the drug rehab business like a restaurant.  If the food (clinical care) is not quality care, then everything else does not matter. As every good... View Article...

We have a philosophy at Addiction-Rep and it is if you self-generate a lead using organic drug rehab SEO you are much more likely to get a conversion than you will if you use a Pay Per Call Service — probably 3 times more.  What we have found is only 5% of Drug Rehab Pay... View Article...

SEO prices are always more cost effective than PPC prices or other forms of paid advertising.  The challenge with SEO is it takes time, a lot of time.  In many cases in order to get a drug rehab website ranking organically it can take 12-24 months, especially if it is a brand-new rehab website.  It... View Article...

Some of the drug rehab marketing best practices require more than just marketing.  First and foremost, your addiction treatment center has to have excellent quality clinical care.  Excellent quality clinical care starts with your staff.   Did your top medical doctor get their degree from a reputable university?  It is not always the case but the... View Article...

This article is for ongoing businesses specifically drug rehabs.  If you have a business that is 2 years or older this article might help you re-focus if you find your marketing efforts are not on tack or are out of balance.  We assume that you already have an existing brand, a trusted brand, a brand... View Article...

We are starting to see a lot of this lately, suicide marketing.  (Actually it has been in the works for many months or years but just coming to light now).  Drug rehabs that have had their lead generation source dry up are in big big trouble.  At the same time we are also seeing an... View Article...

With drug and alcohol addiction escalating at an alarming rate in the United States, addiction treatment centers have become big business. Corporations, national treatment providers and hospital groups are buying up smaller operators, thereby creating large multi-center organizations with major marketing budgets to spend on Google AdWords campaigns. This has led to ongoing increases in... View Article...