It would seem that Google has done a 180-degree turn on the drug rehab industry by restricting many of the PPC or Adwords terms that people use to search for treatment centers. Addiction-Rep’s Jim Peake, a professional marketing consultant and expert on drug rehab marketing, recently gave his feedback to Alcoholism and Drug Abuse Weekly... View Article...
We are starting to see a lot of this lately, suicide marketing. (Actually it has been in the works for many months or years but just coming to light now). Drug rehabs that have had their lead generation source dry up are in big big trouble. At the same time we are also seeing an... View Article...
We hear this all the time…..”Help my phone is not ringing!” My drug rehab is in big trouble! So the question becomes “why is your phone not ringing?” After a little research we can easily find the problem(s) and it is usually more than one. For example, do you know how many website visitors you... View Article...
Digital Marketing Challenges The drug rehab industry has become increasingly competitive. With new local and national treatment providers entering the marketplace, it has become more difficult to rank at the top of search engine result pages (SERPs). Every provider wants to rank high for keyword phrases like “drug addiction” and “drug rehab.” Yet, the reality... View Article...
If you’re responsible for the marketing of a drug and alcohol rehab center, you know that digital marketing is both a challenge and an incredible opportunity. On one hand, the Internet is where your clients and their loved ones are now researching treatment options. Yet, because the industry is so specialized, your competitors are all... View Article...
The single biggest marketing consideration an IOP or Intensive Outpatient Program needs to consider is location. If you are an IOP in New York City chances are you are not going to have clients from Connecticut unless they commute into New York City every day. In our experience what seems to work the best for... View Article...
I get a fair amount a calls from entrepreneurs as well as investor types who want to either open a new drug addiction treatment center or want to acquire several addiction treatment centers. The new money is driving up the cost of marketing expenses also know as Google Adwords. By sheer brute force in money... View Article...
It is my personal philosophy that self generated leads by the individual drug rehab centers often produce better quality admissions than leads bought through a 3rd party broker. At the same time there are some concerns with the legality of buying leads or buying patients in the drug rehab space. We do not sell leads.... View Article...
Changing Horses in Mid-Race – Which Horse do you Choose? Drug Rehab Marketing Vendors Let’s face it the drug rehab marketing business is getting more and more competitive every day. Recently we have acquired several new clients and during this process it requires some understanding. What I’m seeing is a lot of suppliers selling PPC... View Article...
There are dozens of places where you can be leaking drug rehab admissions and you would have no idea this is happening unless you take a closer look at your business and are open minded to reevaluating how you are doing things. We are going to look at the actual transactions of the business vs.... View Article...
