Drug or Alcohol Addiction Treatment Provides a Captive Audience The drug and alcohol treatment and recovery business is a niche market. If people go to your website, chances are, more than likely, they are there for a good reason. On some level, they think they need you. Now that you’ve got their attention, what do... View Article...

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Ethical Marketing Practices Push Drug Rehab Industry

Posted on Jul 3, 2017 by Jim Peake

Doing business well doesn’t always mean doing business right. Some say that’s just the way business gets done – even if ethical marketing practices are thrown out the window. But in the addiction rehab industry, business marketing practices drive admits, referrals and reputation management. So if you’re doing what you do best, building your alcohol... View Article...

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The Health Insurance Portability and Accountability Act (HIPAA) requires all health care professionals to safeguard patient protected health information. The United States Department of Health and Human Services Office for Civil Rights is responsible for enforcing HIPAA standards and investigating claims of HIPAA violations. For some treatment facilities, marketing and compliance can become an issue.... View Article...

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Churn Baby Churn – Drug Rehab Lead Generation

Posted on Jul 24, 2016 by Jim Peake

The drug rehab lead generation business is going through a transformation.  Addiction treatment centers are churning through 10’s of thousands of calls every day.  At the same time those same addiction treatment centers are churning through lead generation companies faster then politicians can change their minds. Drug Rehab Lead Generation Drug rehab lead generation is... View Article...

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Help My Phone is Not Ringing! – Rehab Lead Generation

Posted on Jul 13, 2016 by Jim Peake

We hear this all the time…..”Help my phone is not ringing!”  My drug rehab is in big trouble!  So the question becomes “why is your phone not ringing?”  After a little research we can easily find the problem(s) and it is usually more than one.  For example, do you know how many website visitors you... View Article...

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AAC American Addiction Centers Acquires Rehabs.com

Posted on Jul 7, 2015 by Jim Peake

In what seems to be pretty big news in the addiction treatment marketing space AAC American Addiction Centers has acquired one of the largest addiction treatment content publishers. There will be some winners and losers in this acquisition. The biggest winner so far is Wall St. Right now big money wins. Why? Because big money... View Article...

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Marketing an IOP or Intensive Outpatient Program

Posted on Jun 19, 2015 by Jim Peake

The single biggest marketing consideration an IOP or Intensive Outpatient Program needs to consider is location. If you are an IOP in New York City chances are you are not going to have clients from Connecticut unless they commute into New York City every day. In our experience what seems to work the best for... View Article...

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Drug Rehab Mobile Friendly Websites

Posted on May 7, 2015 by Jim Peake

Here’s a friendly reminder. If you haven’t checked your website on a mobile device lately you might want to. Google came out with a new algorithm April 21st 2015 and they want all of your web pages mobile friendly to the users. This makes a lot of sense since about 50% of all drug rehab... View Article...

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Top 10 Business Mistakes Drug Rehabs Make

Posted on Apr 5, 2015 by Jim Peake

Having worked with over 100 drug rehabs in the past half dozen years I have seen a lot of rehab businesses make many mistakes and they collectively make the same mistakes.  It is too bad that there is not some sort of manual to build and maintain addiction treatment centers.  For the purposes of this... View Article...

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