When it comes to digital marketing, content is king. Having a regularly updated blog and quality website pages can make a world of difference in being found on search engines and educating your website visitors. Of course, creating relevant content can be challenging. For many addiction treatment centers, their online marketing success suffers because they... View Article...
With search engine optimization (SEO), you definitely get what you pay for. You can choose everything from a high quality provider with a proven track record of success to a less-than-reputable business or contractor who offers a discount price with little or no results. SEO is a key investment in your marketing efforts. So, you... View Article...
Much has been written on the topic of branding. It’s common knowledge that it’s important to have a strong brand identity. Yet interestingly, many rehab treatment centers miss the mark when it comes to creating a brand that truly reflects who they are, what they are, and what they stand for. Why Developing A Successful... View Article...
Using descriptive names is almost the standard in the drug rehab industry. Why? Because back in the old PPC days google ranked domains with the keyphrases very high. Today much less so. Here is a video of Matt Cutts talking about the Brandable Domain Names vs. Keyword Domains. If I was starting a new addiction... View Article...
Here’s a friendly reminder. If you haven’t checked your website on a mobile device lately you might want to. Google came out with a new algorithm April 21st 2015 and they want all of your web pages mobile friendly to the users. This makes a lot of sense since about 50% of all drug rehab... View Article...
I loved watching this video. He asks a lot of really good questions when it comes to main stream brands like Nike, Mercedes and Apple. Too often we find ourselves investing in people and real estate and basically forget the tip of the iceberg which is the actual consumer facing part of the business and... View Article...
