In today’s world, everyone who is in business reading this is now in the publishing business. The old adage that if we can’t teach it then we don’t know it has probably never been truer. In this video the question is: “should I focus on clarity or jargon?” (The person asking the question was... View Article...
If you are building a house you are going to want a strong foundation. Make sure you hire a contractor that knows what they are doing or else you are going to do it over again. I got a call the other day from someone who left a vmail and said, “I want to talk... View Article...
I want to have a discussion on addiction treatment marketing. Whether we are going through physical therapy or through addiction treatment there are some basic principles that need to be followed. For example, if an addict of 10+ years enters a drug treatment center or an alcohol treatment center chances are they will have to... View Article...
It is my personal philosophy that self generated leads by the individual drug rehab centers often produce better quality admissions than leads bought through a 3rd party broker. At the same time there are some concerns with the legality of buying leads or buying patients in the drug rehab space. We do not sell leads.... View Article...
Here we are in week 3 of the Obamacare disastrous website launch. This is a text book case of how “not to launch a new website.” This project whether big or small is the worst case scenario that could happen. Big media launch, website does not function, users cannot register, callers cannot get to customer... View Article...
Changing Horses in Mid-Race – Which Horse do you Choose? Drug Rehab Marketing Vendors Let’s face it the drug rehab marketing business is getting more and more competitive every day. Recently we have acquired several new clients and during this process it requires some understanding. What I’m seeing is a lot of suppliers selling PPC... View Article...
There are dozens of places where you can be leaking drug rehab admissions and you would have no idea this is happening unless you take a closer look at your business and are open minded to reevaluating how you are doing things. We are going to look at the actual transactions of the business vs.... View Article...
How Do Drug Rehabs Measure Their Space For Admissions? There are two very visible units of measure in the drug rehab space and they are: 1) Treatment Center Census 2) Treatment Center Number of Beds As far as business health is concerned if the treatment center is at 100% census this means that all of... View Article...
