Having worked with over 100 drug rehabs in the past half dozen years I have seen a lot of rehab businesses make many mistakes and they collectively make the same mistakes. It is too bad that there is not some sort of manual to build and maintain addiction treatment centers. For the purposes of this... View Article...
I loved watching this video. He asks a lot of really good questions when it comes to main stream brands like Nike, Mercedes and Apple. Too often we find ourselves investing in people and real estate and basically forget the tip of the iceberg which is the actual consumer facing part of the business and... View Article...
Each of us is born with a long list of things we can’t change, such as our parents or genetics. But one thing you can change is how you use your gifts. Lately I have been working on becoming a better listener, and have discovered a number of interesting results. First, when people talk too... View Article...
Many people who are responsible for rehab center marketing have the idea that social media will directly generate new clients. While sites like Facebook, Twitter, and Instagram offer significant marketing benefits, they shouldn’t be considered outbound marketing channels such as advertising, direct mail, or TV that are used to specifically generate leads. Benefits of Utilizing... View Article...
If you were to provide a short list of drug rehab agency services it might look something like this. Drug Rehab Branding and Identity – Brand Development Without professional branding and identity the user can get the feeling that thus business is not as serious as others who put the time and effort into a... View Article...
I get a fair amount a calls from entrepreneurs as well as investor types who want to either open a new drug addiction treatment center or want to acquire several addiction treatment centers. The new money is driving up the cost of marketing expenses also know as Google Adwords. By sheer brute force in money... View Article...
OK if you are in the drug rehab and addiction treatment marketing business you already know you are spending a ton of money on SEO and PPC marketing. If you aren’t spending a ton of money on drug rehab PPC and SEO then the guy down the street might be cleaning your clock in SEO... View Article...
In today’s world, everyone who is in business reading this is now in the publishing business. The old adage that if we can’t teach it then we don’t know it has probably never been truer. In this video the question is: “should I focus on clarity or jargon?” (The person asking the question was... View Article...
If you are building a house you are going to want a strong foundation. Make sure you hire a contractor that knows what they are doing or else you are going to do it over again. I got a call the other day from someone who left a vmail and said, “I want to talk... View Article...
I want to have a discussion on addiction treatment marketing. Whether we are going through physical therapy or through addiction treatment there are some basic principles that need to be followed. For example, if an addict of 10+ years enters a drug treatment center or an alcohol treatment center chances are they will have to... View Article...
