Time is NOW to Pivot Budgeting for Marketing & SEO During Coronavirus Pandemic We know you and your business are changing daily and some are changing hourly. If all of your marketing efforts are in the onground marketing space it time to re-think this strategy and move to a dominant digital strategy with some serious... View Article...
Want to see how fast your website is according to Google? Then you need to go check their Google Insights tool and put in your company website address. Now do this with your marketing company. If their website has lousy marks and your company has lousy marks it is time to change. Why? This is... View Article...
Whether you own a drug rehab, have invested in an addiction detox or treatment business or work to support their marketing initiatives, there’s one thing that many will forget when it comes to positioning the business to succeed. You need a key differentiator, and here’s why. Without it, you can easily lose focus on what... View Article...
Using the word ‘higher’ in the addiction treatment industry may be taboo, except when you’re talking about search rankings. That’s something addiction treatment facilities, resources, and program owners want to fuel. But how to get there, is really up to you. Is this a commitment you can really sink your teeth into? Or will you... View Article...
Organizing Your Recovery Website the Right Way It’s one of the less-glamorous aspects of your website, but one of the most important when it comes to search engine rankings and user experience. What we’re talking about is website architecture, which has to do with your site’s navigation, URL structure and page-to-page flow. Does all that... View Article...
Addiction-Rep Founder Jim Peake will be attending the 2018 EMP (Ethical Marketing Practices) Addiction Conference to bring his ideas on ethical marketing in the drug rehab industry. Much has changed in the addiction treatment landscape online in the past year since Jim was a speaker and panelist at the 2017 conference. Changes in Google’s algorithm,... View Article...
Instead of titling this article “Addiction Treatment Strategies: Buying Leads vs. Building a Marketing Engine,” it could read “Addiction Treatment: How to Waste Money in Marketing vs. Investing Money in a Marketing Asset.” It is easy to hire and pay someone to sell you leads. The problem with this strategy is it has just too... View Article...
Drug or Alcohol Addiction Treatment Provides a Captive Audience The drug and alcohol treatment and recovery business is a niche market. If people go to your website, chances are, more than likely, they are there for a good reason. On some level, they think they need you. Now that you’ve got their attention, what do... View Article...
Boost Your Traditional Marketing With An Internet Marketing Strategy Inbound marketing and internet-based channels have become the preferred method of marketing for many companies across the U.S. – and beyond. In the past, businesses turned to public relations outreach, TV and print ads, outbound calling, etc. to try to build an audience as well as... View Article...
There are many options when it comes to getting a website developed, marketed and managed. Yet, it’s not always a smart idea to work with an agency or an independent contractor who doesn’t understand the complexities of the addiction treatment industry. Let’s face it! The industry is dramatically different than those that market traditional products... View Article...
