As is the case with most industries, change is coming fast to the drug rehab space. To be clear, that’s a good thing. It means patients are getting better care, and in some respects makes it easier for people to more quickly find the treatment options most appropriate for their circumstances. But this doesn’t mean... View Article...
Addiction-Rep Founder Jim Peake is slated to speak at a major behavioral health care event later this month in Florida. The Addiction and Behavioral Health Executive Thought Leader Panel Series will take over the brand new, state-of-the-art Riviera Beach Marina Event Center on Friday, Oct. 28. Behavioral Health Network Resources (BHNR) is the creator of... View Article...
With drug and alcohol addiction escalating at an alarming rate in the United States, addiction treatment centers have become big business. Corporations, national treatment providers and hospital groups are buying up smaller operators, thereby creating large multi-center organizations with major marketing budgets to spend on Google AdWords campaigns. This has led to ongoing increases in... View Article...
When you’re in the drug rehab field, you quickly discover that there’s a lot of competition. Far from the only treatment provider in town, often the only way to get noticed and attract new clients is to have a strategic marketing plan and expert execution. Of course, this is easier said than done when you’re... View Article...
There are many options when it comes to getting a website developed, marketed and managed. Yet, it’s not always a smart idea to work with an agency or an independent contractor who doesn’t understand the complexities of the addiction treatment industry. Let’s face it! The industry is dramatically different than those that market traditional products... View Article...
If you’re responsible for the marketing of a drug and alcohol rehab center, you know that digital marketing is both a challenge and an incredible opportunity. On one hand, the Internet is where your clients and their loved ones are now researching treatment options. Yet, because the industry is so specialized, your competitors are all... View Article...
It is probably an accurate statement to say that the drug rehab industry is an extremely competitive industry. That said, we don’t know of too many industries that are not extremely competitive. If this is the case and the addiction treatment field is super competitive, then we need to think about the marketing services as... View Article...
Because nearly every addiction treatment or rehab center wants to be at the top of search results for the same keywords, online marketing within the industry has become incredibly competitive. In other words, it’s getting very difficult to be found on page one in search engine results. This increasing challenge is prompting many centers to... View Article...
In July 20th’s issue of Alcoholism Drug Abuse Weekly (ADAW), Jim Peake, owner of Addiction-Rep.com, discussed online marketing issues facing those in the addiction treatment industry. Jim Peake Featured In ADAW In the ADAW article “Leaders See Growing Imbalance of Marketing’s Playing Field,” Peake sheds light on the current lack of interest in marketing ethics.... View Article...
If you’re responsible for your drug rehab facility’s website, you probably put considerable time and energy into developing content for it. You may have optimized your content for search engines and made sure that each page provided valuable information. However, if there is not a strong, actionable call to action (CTA), you will ultimately find... View Article...
