Telemedicine – Group Counseling, Online Telehealth (or any other name you might want to call it, such as eTherapy) is coming and it is going to be big! Telemedicine in addiction treatment therapy has just scratched the surface. Think about this for a second – much of addiction treatment is about mental health counseling and... View Article...
For recovering alcoholics, 12-step meetings have long been the destination for obtaining support when temptation and triggers arise. Alcoholics Anonymous (AA) is commonly integrated into treatment programs, even during the first days of recovery. The philosophy behind these meetings is that they offer valuable peer-support and structure which are both valuable tools to prevent relapse.... View Article...
Boost Your Traditional Marketing With An Internet Marketing Strategy Inbound marketing and internet-based channels have become the preferred method of marketing for many companies across the U.S. – and beyond. In the past, businesses turned to public relations outreach, TV and print ads, outbound calling, etc. to try to build an audience as well as... View Article...
Digital Marketing Challenges The drug rehab industry has become increasingly competitive. With new local and national treatment providers entering the marketplace, it has become more difficult to rank at the top of search engine result pages (SERPs). Every provider wants to rank high for keyword phrases like “drug addiction” and “drug rehab.” Yet, the reality... View Article...
Those who are considering treatment, as well as their loved ones, are more likely than ever before to research their options online. Thus, the need for high quality, recovery-focused content is now essential to market your specific rehab programs and services. Of course, writing compelling addiction treatment content isn’t as easy as it seems. It... View Article...
When you’re in the drug rehab field, you quickly discover that there’s a lot of competition. Far from the only treatment provider in town, often the only way to get noticed and attract new clients is to have a strategic marketing plan and expert execution. Of course, this is easier said than done when you’re... View Article...
With more than a billion users, there is no doubt that Facebook is valuable to anyone who is engaged in digital marketing. Yet, for those in the addiction rehab industry, the social media channel is both a huge opportunity and a complex challenge. The Stigma Of Addiction Treatment Although few would dispute the benefit of... View Article...
Whether you are running PPC campaigns or are just focused on organic traffic, the need for landing page optimization is a must for attracting qualified site visitors. Interestingly, many addiction recovery providers never use this valuable form of digital marketing. What Is A Landing Page? Unlike an entire website that attracts visitors from many sources,... View Article...
There are many options when it comes to getting a website developed, marketed and managed. Yet, it’s not always a smart idea to work with an agency or an independent contractor who doesn’t understand the complexities of the addiction treatment industry. Let’s face it! The industry is dramatically different than those that market traditional products... View Article...
If you’re responsible for the marketing of a drug and alcohol rehab center, you know that digital marketing is both a challenge and an incredible opportunity. On one hand, the Internet is where your clients and their loved ones are now researching treatment options. Yet, because the industry is so specialized, your competitors are all... View Article...
