If you’re responsible for the marketing of a drug and alcohol rehab center, you know that digital marketing is both a challenge and an incredible opportunity. On one hand, the Internet is where your clients and their loved ones are now researching treatment options. Yet, because the industry is so specialized, your competitors are all... View Article...
It is probably an accurate statement to say that the drug rehab industry is an extremely competitive industry. That said, we don’t know of too many industries that are not extremely competitive. If this is the case and the addiction treatment field is super competitive, then we need to think about the marketing services as... View Article...
Most internet marketing experts will tell you that the headline is the most important piece of content on a website page. In the saturated market of drug and alcohol rehab centers, this is even more the case. Headlines are truly vital for generating readers’ interest and for SEO purposes. Writing Headlines for Site Visitors A... View Article...
Because nearly every addiction treatment or rehab center wants to be at the top of search results for the same keywords, online marketing within the industry has become incredibly competitive. In other words, it’s getting very difficult to be found on page one in search engine results. This increasing challenge is prompting many centers to... View Article...
Someone posted this on my Parents of Drug Addicts Facebook page and thought it was probably one of the most clever ways to eradicate drugs in any neighborhood. I wonder what the results are? Maybe I need to call the Sheriff’s department and find out? Take a look. Law enforcement agencies have a range of... View Article...
As the old adage goes, a picture speaks a thousand words. When you consider the visual imagery on your rehab treatment center’s website, it’s easy to understand the importance of using the right photos. Interestingly, when you peruse many industry websites, you’ll find countless unrealistic-looking stock photos that create a sterile, generic image for a... View Article...
Much has been written on the topic of branding. It’s common knowledge that it’s important to have a strong brand identity. Yet interestingly, many rehab treatment centers miss the mark when it comes to creating a brand that truly reflects who they are, what they are, and what they stand for. Why Developing A Successful... View Article...
When a potential client is searching online for a rehab treatment center in your local area, where does your center rank in search engine results? This is a very important question that requires closely reviewing your online presence and possibly even conducting a local SEO audit. We’ll talk a little more about reviewing your specific... View Article...
In July 20th’s issue of Alcoholism Drug Abuse Weekly (ADAW), Jim Peake, owner of Addiction-Rep.com, discussed online marketing issues facing those in the addiction treatment industry. Jim Peake Featured In ADAW In the ADAW article “Leaders See Growing Imbalance of Marketing’s Playing Field,” Peake sheds light on the current lack of interest in marketing ethics.... View Article...
When it comes to online marketing, there are a handful of mistakes that drug rehab centers seem to make over and over again. And, these can all be very detrimental when it comes to attracting site visitors and getting them to take the next step to acquire more information. The following internet marketing improvements can... View Article...
