Most likely, your rehab facility’s website has been optimized for popular industry keywords. However, this strategy is no longer enough if you want to increase your online traffic. In the heavily saturated market of drug and alcohol treatment centers, it can be next to impossible to rank highly for broad-based search terms. This is why... View Article...
Whether you’re launching a new website or just need a makeover for an existing URL, you have a plethora of choices when it comes to design and function. For building a drug rehab website, your best bet is to choose a platform that enables you to make updates and add content easily. The solution that... View Article...
In what seems to be pretty big news in the addiction treatment marketing space AAC American Addiction Centers has acquired one of the largest addiction treatment content publishers. There will be some winners and losers in this acquisition. The biggest winner so far is Wall St. Right now big money wins. Why? Because big money... View Article...
Many addiction rehab facilities are unaware of the importance of reputation management and don’t consider how it can directly impact their bottom line. Yet, in the results-driven, addiction rehab industry, having a negative reputation is not only problematic, it can be very costly. Why Is Reputation Management for Addiction Rehab Often Overlooked? So why is... View Article...
When it comes to websites, first impressions matter. How you present your treatment center online to potential clients and their loved ones can make the difference between them calling or shifting their focus to your competitors. Perhaps Will Rogers said it best, “You will never get a second chance to make a first impression.” When... View Article...
Marketing is fundamental to the success of every addiction treatment center and rehab facility. Finding prospects and converting them into clients requires a comprehensive plan of action and a deep understanding of the industry and the individuals it serves. Unfortunately, many rehab facilities make the mistake of hiring a marketing team that has little or... View Article...
The single biggest marketing consideration an IOP or Intensive Outpatient Program needs to consider is location. If you are an IOP in New York City chances are you are not going to have clients from Connecticut unless they commute into New York City every day. In our experience what seems to work the best for... View Article...
Using descriptive names is almost the standard in the drug rehab industry. Why? Because back in the old PPC days google ranked domains with the keyphrases very high. Today much less so. Here is a video of Matt Cutts talking about the Brandable Domain Names vs. Keyword Domains. Here’s a brief overview of how some... View Article...
Here’s a friendly reminder. If you haven’t checked your website on a mobile device lately you might want to. Google came out with a new algorithm April 21st 2015 and they want all of your web pages mobile friendly to the users. This makes a lot of sense since about 50% of all drug rehab... View Article...
Having worked with over 100 drug rehabs in the past half dozen years I have seen a lot of rehab businesses make many mistakes and they collectively make the same mistakes. It is too bad that there is not some sort of manual to build and maintain addiction treatment centers. For the purposes of this... View Article...
