This article is for ongoing businesses specifically drug rehabs. If you have a business that is 2 years or older this article might help you re-focus if you find your marketing efforts are not on tack or are out of balance. We assume that you already have an existing brand, a trusted brand, a brand... View Article...
We are starting to see a lot of this lately, suicide marketing. (Actually it has been in the works for many months or years but just coming to light now). Drug rehabs that have had their lead generation source dry up are in big big trouble. At the same time we are also seeing an... View Article...
With drug and alcohol addiction escalating at an alarming rate in the United States, addiction treatment centers have become big business. Corporations, national treatment providers and hospital groups are buying up smaller operators, thereby creating large multi-center organizations with major marketing budgets to spend on Google AdWords campaigns. This has led to ongoing increases in... View Article...
Let’s talk about empathy for parent of drug addicts. Being a professional in the addiction treatment space is certainly challenging as well as rewarding. I personally think that many addicts are able to succeed because they get assistance from other addicts who have recovered and are now counseling in addiction treatment. Some might say that... View Article...
For recovering alcoholics, 12-step meetings have long been the destination for obtaining support when temptation and triggers arise. Alcoholics Anonymous (AA) is commonly integrated into treatment programs, even during the first days of recovery. The philosophy behind these meetings is that they offer valuable peer-support and structure which are both valuable tools to prevent relapse.... View Article...
When you’re in the drug rehab field, you quickly discover that there’s a lot of competition. Far from the only treatment provider in town, often the only way to get noticed and attract new clients is to have a strategic marketing plan and expert execution. Of course, this is easier said than done when you’re... View Article...
Whether you are running PPC campaigns or are just focused on organic traffic, the need for landing page optimization is a must for attracting qualified site visitors. Interestingly, many addiction recovery providers never use this valuable form of digital marketing. What Is A Landing Page? Unlike an entire website that attracts visitors from many sources,... View Article...
There are many options when it comes to getting a website developed, marketed and managed. Yet, it’s not always a smart idea to work with an agency or an independent contractor who doesn’t understand the complexities of the addiction treatment industry. Let’s face it! The industry is dramatically different than those that market traditional products... View Article...
It is probably an accurate statement to say that the drug rehab industry is an extremely competitive industry. That said, we don’t know of too many industries that are not extremely competitive. If this is the case and the addiction treatment field is super competitive, then we need to think about the marketing services as... View Article...
Because nearly every addiction treatment or rehab center wants to be at the top of search results for the same keywords, online marketing within the industry has become incredibly competitive. In other words, it’s getting very difficult to be found on page one in search engine results. This increasing challenge is prompting many centers to... View Article...
